BRP received the coveted 2011 “Best of the Best” Award in the Side-By-Side ATV category from Field & Stream magazine with its Can-Am Commander 1000 side-by-side vehicle.
The Best of the Best awards, now in its 14th year, have a stringent list of prerequisites and recognize products relevant to the hunting and fishing industry. The side-by-side award, which is based on merit and is not necessarily awarded annually, honours ATV and off-road vehicle manufacturers for their dedication to offering machines that meet the demands of the competitive hunting and fishing consumer.
“Our staff spent the better part of the past year finding and testing the gear that will make readers’ time in the woods more productive and more fun,” says Slaton White, Deputy Editor of Field & Stream. “The winning products not only withstood our rigorous test, but they stood head and shoulders above the rest. These are the items we consider to be the best of the year; worth your time, worth your money.”
The magazine editors said the award will also firmly establish the Commander side-by-side’s credibility in the competitive ATV hunting and fishing market. Winning products not only have to survive the testing, but also have to stand out and take the industry to the next level to be bestowed with the honour.
“BRP takes pride in enhancing the consumer’s riding experience and progressively improving the off-road industry with new levels of innovation, accommodation and performance. This Best of the Best award essentially serves as culmination of what we as a manufacturer set out to do in the side-by-side industry, and that was to build the pre-eminent and most versatile vehicle in the market today,” said Bernard Guy, vice-president, Sales & Marketing, Can-Am.
The Best of the Best award recipients are judged by strict criteria, including: the significance of the innovation; the quality of the design and the finished product; the originality of thought; and the ambition and scope of the project. The Can-Am Commander 1000 XT side-by-side vehicle, like other winning products, was put through a rigorous three-month testing session with the Field & Stream test crew.
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea Doo watercraft and boats, Evinrude and Johnson outboard engines, Can-Am all terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries.
The entire Best of the Best article can be viewed here.
Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.